Gen Z, the most recent generation of young adults, spends over 8 hours per day online, an astonishing amount equal to a regular 9-5 workday. This generation is the first to grow up in a digital setting.
People in this generation are exposed to technology from a young age. Unlike millennials, who had little or no exposure to technology while growing up, Gen Z has been surrounded by the internet, social media, smartphones, and countless digital tools since birth, which has significantly shaped their worldview, behaviours, and preferences.
The online casino industry is evolving quickly, and this evolution is based on Gen Z’s preferences. To capture Gen Z gamblers, online casinos are adopting new technologies and creating exciting experiences. In this article, we will look at what casinos do to meet Gen Z’s unique needs.
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Mobile-Friendly Websites
Online casinos are optimising their platforms on mobile devices to cater to Gen Z’s liking for being able to game anywhere, no matter their location. This involves creating mobile-friendly website designs that ensure seamless navigation and gameplay.
Most online casinos are also developing mobile apps for iOS and Android smartphones, which can offer greater performance, security, and features. These apps enable players to have a more customised and richer gaming experience.
Casinos are adding various new functionalities to ensure these mobile platforms continue to keep Gen Z games online. These include:
- Push notifications
- Finger-compatible game controls
- Portrait mode functionality
- Promotions and bonuses
Through this, online casinos can provide Gen Z gamers with convenient, immersive, and personalized gaming experiences.
Gamification: Turning Gambling Into a Game
This gamification process involves implementing game elements into non-gaming settings like websites, apps, and platforms. Online casinos are creating leaderboards where players are ranked based on their performance in certain games. This creates competition among gamblers and encourages them to do better. Challenges and missions are also given. Players must complete a particular task to win reward-free spins, bonus money, and other prizes.
Then, social sharing is integrated so players can share their progress and achievements on social media platforms. This allows players to stay connected and compete with their community friends.
Gamification features will encourage players to stay on the platforms longer while testing different games and challenges.
Engaging With Influencers
Younger people don’t engage with marketing in the same way that older generations do. Compared to past generations, the majority don’t have time to sit watching traditional media, like TV, radio, magazines, or newspapers, so they won’t be exposed to adverts for an online casino. While Gen Z spends significantly more time online, they don’t always visit websites, so some form of digital marketing is also less effective.
Casino companies are now promoting their services on social media and through influencers to reach a large percentage of Gen Z. This is an intentional move to attract young audiences.
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Virtual Reality and Artificial Intelligence: Generation Z’s Gaming Future
Casino companies also invest in Virtual Reality (VR) casino games and social betting websites. Gen Z is particularly drawn to E-sports betting and fantasy sports, which offer greater control of interaction than the usual slot machines.
In addition, AI-driven algorithms can improve customer service by efficiently identifying and addressing some gaming issues.
Players can also use AI technology to aid responsible gaming efforts. With a pattern of indications of gambling addiction set, websites can limit access or provide resources for responsible gaming to players.
By embracing VR technology and AI-powered solutions, casino operators can present interactive and responsible gaming experiences that appeal to Gen Z’s particular interests.
Wrap Up
Gen Z is exerting a powerful impact on the values of online gambling. They are revolutionising it entirely with more mobile-friendly sites, the integration of AI, personalised experiences, increased social media exposure, and improved gaming experiences. As Gen Z’s impact continues to grow, the future of online gambling looks bright, and the preferences of a conscious generation also drive it.